What is On-page SEO and Off-page SEO

What is On-page SEO and Off-page SEO

On-page SEO refers to the optimization of a web page to make SEO friendly. It is the process of optimizing title tag, meta tag, header tags, image, and content to rank that web page on the first page of the search engine. Content is king,  publishing fresh, and high-quality content plays a vital role in search engine ranking. Search engines don’t give priority websites that are having low-quality content and decrease the ranking that is using plagiarism content. Focusing on quality content is the first step in search engine optimization. On-page SEO is a great way to increase organic and unpaid traffic to a website.

On-page SEO Guideline

Keyword Research is the process of finding the best suitable keywords or phrases for a website or web page which we want to get ranked on a search engine. The ranking of a website or web page depends upon the keyword we are selecting for our web page. If the keyword is having higher difficulty will take more time to rank than the keyword that is having lower keyword difficulty. The best practice of keyword research is finding low difficulty and high search volume keywords that can get rank easily on the search engine.

Content

Content is king, It is one of the most important on-page SEO factors which plays a crucial role in Search Engine ranking. Crafting high quality and compelling content is an art and search engine give priority to the websites having high-quality content and meet the users need. Content should not be created for the search engine, it should be created for users that meet the user’s queries.

Title

optimization. It specifies the title of a web page. It should be related to content on the web page as it is crucial for both search engines as well as users. It tells search engines about your page content that what kind of information you are sharing in this content and helps to search engines to understand the web page. It is useful even for users when they visit on the web page they have a glance at the title first to know about the web page so, it is quite clear that it is important to a factor of search engine raking. The best practice of creating SEO friendly title is that it should be catchy including your primary keyword which you want to get ranked on the search engine.

Meta tags

Meta tags refer to metadata or data about data that leads search engines to detailed data. Meta tags are the part of search engine optimization which tell the search engines about your web page. Those are also the SEO ranking factors but not all, the meta description is one of the crucial factor out of those that tell search engines and users about your web page content and it is the short description of a web page.

Header tags.

Header tags are the heading of a web page, H1 is the most important heading in the search engine’s eyes whereas H6 is the lowest one. One common question that makes people confused is, what is the difference between `h1`header tag and title tag. Both Title tag and H1 tag are the same and tell search engines as well as users about your web page. There should be relevancy between the header tag and web page content. The best practice of creating h1 heading is, you should include your targeting keyword which you want to get ranked on Google.

Page speed

Page speed refers to the page loading time or time to first bite. What time your website takes when someone browses it in a browser, that is called website speed. The speed of the web page has a great impact on search engine ranking. if your web page speed is faster it will improve user retention and will help to improve SEO ranking since Google counts it as a ranking factor. if your web page speed is slow it will increase bounce as users will quit your website and will move to another one. so, slow speed has a negative impact on the search engine ranking

Responsive web design

Responsive web design refers to the design of the website that is compatible with every device. suppose that, the user is browsing your website in a mobile phone or desktop or tablet it’s size should be changed according to the device so that the user could use it according to his or her convenience. as you know that almost 90% of people are using the mobile phone and they browse the website in mobile devices so if your website is mobile-friendly it will help to improve search engine ranking.  Google gives priority to the websites that are mobile-friendly as it is also one of the search engine ranking factor.

Internal linking

Internal linking is the process of linking one web page to another within the website. The web page that doesn’t have internal links is called the orphan page and has a negative impact on the search ranking. Internal links help users navigate your website and they can redirect to another page where they can find useful content related to their query. It passes page authority also from one page to another that helps in search engine ranking so internal linking is also one SEO ranking factor.  

Off-page SEO

Off-page SEO refers to the activities done outside of your website to improve search engine ranking. there are multiple off-page activities which help to boost search engine ranking thus, out of them linking building is one of the popular activity that helps to improve search engine ranking. It is the process of creating high quality and authoritative backlinks for the website or web page which you want to get ranked on the search engine. having high quality and authoritative backlinks play a crucial role in search engine ranking and give a ranking signal to search engine.

What is the link building

Linkbuilding is the process of creating high-quality backlinks within your niche. Creating high-quality backlinks is an art since backlinks can increase or decrease website ranking as well as domain authority. if you get backlinks from the website which has high domain authority and page authority within your niche can boost your website ranking. if you get backlinks from the website that has a poor domain authority and page authority and has been penalized by the search engine will decrease your website ranking as well as domain authority. so, don’t focus on creating backlinks, focus on creating backlinks from authoritative and relevant sites.

On-page SEO VS Off-page SEO

On-page SEO and Off-page SEO both play a crucial role in search engine ranking. The main difference between both is that the activities performed within the website to improve search engine ranking is called on-page SEO. On-page SEO is the process of optimizing website or web page to make SEO friendly.

Off-page SEO refers to the activities taken outside of your website to improve search engine ranking. It is the process of creating quality backlinks from the authoritative and relevant sites to improve the domain authority of your website. There are several off-page activities like social bookmarking, blog submission, article submission, and link baiting through them you can create do-follow backlinks for your website.

Leave a reply:

Your email address will not be published.

Site Footer